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109. How To Create The Right Social Media Marketing Campaign For Your Business – with Jeff Bullas (Part 1 of 2)
Ash RoyNov 29, 2016 8:24:59 PM1 min read

109. How To Create The Right Social Media Marketing Campaign For Your Business – with Jeff Bullas (Part 1 of 2)

How To Create The Right Social Media Marketing Campaign For Your Business – with Jeff Bullas (Part 1 of 2)

 

Having a social media strategy is no longer an option when it comes to business growth.

Most overzealous marketers tend to "scream" at their customers on social media and call it marketing. While this isn't my idea of effective marketing, I do believe it's possible to use social media in more meaningful and effective ways. 

It starts with understanding your audience. 

Asking questions like: "What change am I trying to make in the world?" and "Who am I trying to help?" is a great start. 

 

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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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