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Ash RoyApr 3, 2015 9:06:42 AM< 1 min read

012. Dan Norris – Content Marketing For Startups (Part 2)

Dan Norris on Content Marketing for Startups

 

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Links mentioned in the (part 1 and part 2) of interview:

Books Mentioned:

Key Points and Insights

  • 1:05 – Is content marketing important for startups?
  • 1:36 – Dan’s views on approach to successful content marketing for startups
  • 3:28 – Audience and the Content Marketing Map
  • 4:23 – Dan’s three keys to successful content marketing
  • 5:17 – The importance of differentiation in content marketing
  • 8:14 – How to get started with your startup
  • 12:41 – How to come up with a good name for your startups
  • 18:17 – The importance of design
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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