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How To Create Useful Content For Your Audience
Ever noticed a parent kneeling down to talk to their toddler?
The Eisenhower Matrix
The Eisenhower Matrix
As you head into the new year it might be worthwhile considering Eisenhower’s approach to task prioritization. This approach was made popular by Stephen Covey and later came to be known as the four quadrants approach.
The underlying idea is based on Eisenhower’s premise...
The value of examining your underlying assumptions
The value of examining your assumptions
Examining your assumptions is always useful because it forces you to examine the context you’re (subconsciously) imposing on the situation.
Minimum viable offer
Minimum viable offer
How do you know if you have a minimum viable offer?
Problem solving techniques (a 5 step process)
Problem solving techniques (a 5 step process)
How do you go about solving a problem effectively?
Time management skills are now redundant
Time Management Skills vs Energy Management Skills
Fredrick Winslow Taylor became known for his time and motion studies. He used it as a tool to measure (and improve) a business’ efficiency.
Strategic partnerships for business growth
Strategic partnerships for business growth
Strategic partnerships can be very effective when it comes to business growth.
FEO vs SEO
FEO vs SEO
About a month ago, Seth Godin wrote a post that inspired me to write a post (and publish it) every day.
Membership model
Membership model
It costs between 5 and 9 times less to retain an existing customer as compared to acquiring a new one. It’s also a lot less stressful than going “hunting” everyday.
1% of your effort delivers approximately 51% of your results
1% of your effort delivers approximately 51% of your results
In the late 1800s Vilfredo Pareto noticed something interesting in his garden. He noticed that a tiny number of pea pods produced the majority of the peas.
Google wasn’t the first search engine in the market
Google wasn’t the first search engine in the market
Google wasn’t the first search engine in the scene. According to this article they were the 20th!
How to approach selling so it benefits the customer
How to approach selling so it benefits the customer
I’ve often found the whole sales process to be highly uncomfortable. Perhaps it’s because selling is generally treated with suspicion. But it doesn’t have to be that way.
Data vs intelligence
Data vs intelligence
1000 twitter followers, 200 facebook page likes, 6000 email subscribers. All these are examples of business data.
Great products market themselves
Great products market themselves
Have you ever experienced a product that just scratched your itch? You know, a product that delivered an excellent experience as it solved your problem … exactly like the marketing (for that product) had promised you it would.
The wonder of childhood
The wonder of childhood
Do you remember your earlier years? When things were magical? When the world was wonderous? When you were a fountain of new ideas. When each day felt like another breakthrough?
Conversation is the new lead
Conversation is the new lead
“Conversation is the new lead”.
The problem with being purely goal-oriented
The problem with being purely goal-oriented
Postponing your satisfaction until you reach your destination, or making your happiness conditional to goal-achievement is one of the quickest ways to unhappiness.
Atomic habits
Atomic Habits
Earlier today, I spoke to James Clear, the author of Atomic Habits. He talked about habits being the compound interest of self-improvement. The drip drip drip approach to building a habit through consistent daily practice can snowball over time and yield astounding results.