After a career in marketing and design in London, culminating in the sale of his business to Saatchi & Saatchi Advertising, Robert Gerrish began the search for more meaningful work and a less stressful lifestyle. He relocated to Sydney in the mid 1990s, and authored the book Flying Solo. He built a small online business community of the same name which he grew to over 110,000 members and then later sold. More recently, he’s published another book called the 1-minute commute which he was kind enough to send me a hard copy of recently. The book is a great read, and a handbook for people looking to turn their passions into a business they enjoy running.
In this episode, Robert shares some of his key insights around ‘old school’ referral marketing. Enjoy.