Ash RoyOct 5, 2018 1:48:21 AM2 min read

166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish

How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish

After a career in marketing and design in London, culminating in the sale of his business to Saatchi & Saatchi Advertising, Robert Gerrish began the search for more meaningful work and a less stressful lifestyle. He relocated to Sydney in the mid 1990s, and authored the book Flying Solo. He built a small online business community of the same name which he grew to over 110,000 members and then later sold. More recently, he’s published another book called the 1-minute commute which he was kind enough to send me a hard copy of recently. The book is a great read, and a handbook for people looking to turn their passions into a business they enjoy running.

In this episode, Robert shares some of his key insights around ‘old school’ referral marketing. Enjoy.

Books Mentioned:

Related Episodes:

038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search
107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)
108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)
148. How Julie Cairns Used Self -Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2
149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

Key Points and Insights:

4.17 – What inspired the title “The One Minute Commute”
7.27 – The story behind the title of the book: The original title revealed (and why it was changed to “The One Minute Commute”)
8.44 – Word of mouth advertising or referral based advertising explained
17.29 – The importance of consistency and what that means as a content creator
18.16 – A tool which most businesses rarely use (and why you should consider using it)
26.22 – The power of content marketing explained in the context of referral marketing
29.09 – Reaching out to your raving fans and making it easy for them to promote your brand
32.42 – It’s our job as business owners to make sure our fans know how to help us
33.09 – “Don’t count the people you reach, reach the people who count” – David Oglivy
35.14 – Key Actions Steps you can take
37.32 – How to learn more about Robert and his book The 1 Minute Commute

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!