021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)

Key points discussed / timestamps:

• 1:29 – Introduction to Facebook video advertising
• 2:15 – Video advertising is social proof.
• 3:14 – The “rule of three” used by major Hollywood studios
• 3:58 – Highlights of Keith Kranc’s 15-minute talk at the digital marketer conference
• 5:25 – How a video campaign differs from regular Facebook campaign
• 5:57 – Why video creates a high level of engagement than a normal ad
• 6:52 – Why your branding is much better with video
• 7:13 – Creating retargeting lists based on video reviews
• 7:30 – How videos create emotion, higher customer engagement and increased sales
• 7:53 – Why a small to medium enterprise should consider Facebook video advertising
• 9:53 – Repurposing video ads from Facebook to YouTube
• 10:05 – How to craft a good call to action in your videos that adapts to different formats
• 10:57 – The three biggest search engines in the world (Is Facebook the fourth biggest search engine?)
• 11:35 –  How to overcome the most common challenges in getting started with video advertising
• 12:29 – The easiest way to create a Facebook video ad
• 13:26 – Video ad winning formula
• 14:12 – You have to create credibility as soon as possible
• 15:01 –  Transition to the solution with a call to action
• 16:07 – How to create one ending that adapts to various formats
• 17:30 – Clearly communicate benefits to your viewers to turn them into customers
• 18:25 – Actions you can take to get started with Facebook Video advertising today!
• 18:42 – A few great tips on good quality inexpensive mics2
• 20:40 – How listeners can get in contact with Keith