Keith Kranc on Facebook Video Advertising (Click on the Green Image to Download Keith’s Free User Guide for Video Equipment)
Key points discussed / timestamps:
1:29 – Introduction to Facebook video advertising
2:15 – Video advertising is social proof.
3:14 – The “rule of three” used by major Hollywood studios
3:58 – Highlights of Keith Kranc’s 15-minute talk at the digital marketer conference
5:25 – How a video campaign differs from regular Facebook campaign
5:57 – Why video creates a high level of engagement than a normal ad
6:52 – Why your branding is much better with video
7:13 – Creating retargeting lists based on video reviews
7:30 – How videos create emotion, higher customer engagement and increased sales
7:53 – Why a small to medium enterprise should consider Facebook video advertising
9:53 – Repurposing video ads from Facebook to YouTube
10:05 – How to craft a good call to action in your videos that adapts to different formats
10:57 – The three biggest search engines in the world (Is Facebook the fourth biggest search engine?)
11:35 – How to overcome the most common challenges in getting started with video advertising
12:29 – The easiest way to create a Facebook video ad
13:26 – Video ad winning formula
14:12 – You have to create credibility as soon as possible
15:01 – Transition to the solution with a call to action
16:07 – How to create one ending that adapts to various formats
17:30 – Clearly communicate benefits to your viewers to turn them into customers
18:25 – Actions you can take to get started with Facebook Video advertising today!
18:42 – A few great tips on good quality inexpensive mics2
20:40 – How listeners can get in contact with Keith
Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!
