Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth.
Creating a mission for your business is one of the most important things you can do because it aligns your team and your resources towards a common goal.
This helps to set the tone in your company and helps to build a strong culture. Culture is probably one of the hardest things to build in a business but probably one of the most impactful (and invisible) forces that push your business forward through challenging times.
Can you build a company without a strong culture?
Yes, it's possible.
But I'd argue that you'd be building a company that requires constant monitoring and micro-management which doesn't make for a great work environment.