Should you create an online training course for your business? If you're trying to decide on whether to create an online course, this quiz might be a good place to start. Amy Porterfield and I have partnered up on her Digital Course Academy launch a...
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What is a buyer persona and why does it matter to you as a small business owner? You might be wondering: "Isn't this buyer persona stuff only for large businesses?" "Why should a small business owner like me care about stuff like that?" Here's why: ...
Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth. Creating a mission for your business is one of the most important things you can do because it aligns your team and your resources...
In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend 15 minutes each day, planning out what you want to do with your life? I don't think it's too much to ask" There's an interesting st...
Marketing has changed dramatically over the years. In fact, the term digital marketing didn't exist until recently. Once Google entered the fray and revolutionized search, the whole sales process has been turned on its head. Product and feature disc...
Are you looking to manage your ideas and thoughts better? If you're anything like me, you're mind's probably overflowing with ideas several of which you want to get back to but never seem to find the time to revisit. Roam Research is one of the most...
There are several business growth strategies out there such as market penetration, market development, etc. Some of those strategies assume you already have a product and some market share. But what if you’re a small business owner who’s just startin...
Do you need a mission statement for your business? Probably not. Will it make a massive difference to your business growth trajectory? Heck yea! At Productive Insights we believe that every business needs to have a mission statement for a few reason...
I’ve been experimenting with various productivity hacks for the best part of three years now. Like a lot of other productivity enthusiasts I’ve been victim to “app obsession” and “device addiction”. Being mindful of my attitude to technology has help...
Have you ever wondered why the most successful professionals in your industry create more impactful content, land ideal clients easily, and ride off into the sunset? They’ve mastered the art of productivity and effectiveness. Back in the industri...