Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

Blog Post by Ash Roy

Ash RoyOct 22, 2026, 7:50:24 PM2 min read

How a leading IVF specialist uses a podcast: Prof Michael Chapman AM and The IVF Journey

A case study for specialist doctors in private practice who are thinking about a podcast.

Ash RoyOct 21, 2026, 7:08:27 PM3 min read

What does it cost to launch a podcast for a professional practice?

Every launch is a customised offer, so there's no fixed price on this page. What it costs ...

Ash RoyOct 21, 2026, 7:06:55 PM3 min read

How much of my time will a podcast take?

If we do the production for you, an episode takes you about as long as it takes to record ...

Ash RoyDec 12, 2025, 1:33:32 PM3 min read

Top 5 Mistakes to Avoid for Service-Based Businesses

Learn how to steer clear of common pitfalls and set your service-based business up for ...

Ash RoyJul 31, 2024, 8:07:53 PM6 min read

Brand Positioning Strategies for Coaches & Consultants in Competitive Markets

Discover how to carve out a unique niche in the bustling market of coaching and ...

Ash RoyFeb 29, 2024, 10:53:10 PM5 min read

Smallest viable market

"If you try to be everything to everyone, you'll end up being nothing to anyone."

Ash RoyFeb 27, 2024, 12:41:40 AM2 min read

What is an underlying assumption?

Ash RoyFeb 18, 2023, 1:21:11 PM4 min read

Eat that frog: Brian Tracy on how to master your business productivity

Have you ever wondered where the term "Eat that frog" came from?

Ash RoyDec 26, 2022, 2:28:31 PM2 min read

How many blog posts per week for ranking

How many blog posts per week for ranking? That's a question I get asked pretty regularly.

Ash RoyDec 21, 2022, 10:26:35 PM4 min read

Customer Research

Let me ask you a question: How well do you know your customers?

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