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Ash RoyJun 10, 2021 11:32:00 AM< 1 min read

Digital Marketer Funnel Strategies

Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth. 

Creating a mission for your business is one of the most important things you can do because it aligns your team and your resources towards a common goal. 

This helps to set the tone in your company and helps to build a strong culture. Culture is probably one of the hardest things to build in a business but probably one of the most impactful (and invisible) forces that push your business forward through challenging times. 

Can you build a company without a strong culture? 

Yes, it's possible. 

But I'd argue that you'd be building a company that requires constant monitoring and micro-management which doesn't make for a great work environment.



Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!