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The Bottleneck Is the Message
Ash RoyMar 6, 2026, 3:00:28 PM1 min read

The Bottleneck Is the Message

At one point everything felt stuck in my business.

We were all really busy but somehow, things weren't moving forward at a pace that reflected our efforts.

In an attempt to solve this, I added more systems, more people, and we doubled our efforts.

And nothing changed!

One day as I was journaling (as I often do and I highly recommend you do too) it hit me ...

I was the bottleneck.

I always knew this on some level but journaling about my problems helped me articulate this very important insight so my conscious mind could take redemptive action.

Like most founders I spent a lot of time looking for bottlenecks in the business.

I'd look for capacity issues, problems with information flow, and a ton of other external stuff.

But the answer was staring me in the face ... every time I looked in the mirror.

My reluctance to let go of the things and delegate work to a team I'd worked hard to train, was the constraint.

Here are some questions you might want to ask yourself (to test if you're the bottleneck)

  • Which tasks/projects/responsibilities am I not delegating (that I would be advising my client to delegate if they were in my shoes)?
  • Which processes do I run in my head and haven't documented (so my team can execute on them)?
  • Which activities should I now be delegating to my team (now that I've moved from 'founder' to 'business owner')?

The bottlenecks are almost always due to a lack of clarity.

And more resources rarely fix these problems.

The bottleneck/constraint is often the solution (not the problem).

A great book to check out is called "The Theory of Constraints" by Eliyahu M. Goldratt

What's the one bottleneck in your business right now that you've been treating as a circumstance instead of a signal?

Hit reply and let me know.

Ciao for now,

Ash

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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!
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