Week four. I'd already rewritten the whole thing three times.
While each rewrite felt like progress, someone said something was off, and so I changed it.
That's what we're meant to do, right?
But I didn't actually have anything to show for it.
- No numbers.
- No one actually signing up.
- Nothing to go on except the next person's "opinion".
Turns out, I'd been treating two very different things as the same thing.
Opinions come back THICK AND FAST.
Results on the other hand take a lot longer.
The person with the loudest view is rarely the one who actually pays.
So I've often found myself stuck in the gap between opinions that are a dime a dozen ... and ...
... actual results.
Most of us reach for the fast stuff.
I know I do.
And when I'm four weeks in with no data yet, the urge to change is at its strongest.
Because opinions are all I've got and they feel urgent in the absence of any other signals.
So I change.
Then change again.
And by the time the real data turns up, I've moved so many things we don't even remember what I was testing.
To be fair, the fast feedback isn't useless.
It tells us if something's confusing, or if people don't get what we mean.
But whether the thing actually WORKS?
Whether I'm building the right thing for the right people?
That only comes from leaving it alone long enough to find out.
So here's the question I'm sitting with.
Four weeks in, no results yet.
Am I changing this because the DATA says it's broken... or because someone told me they didn't like it?
If you're in that gap right now, tinkering with something and not sure whether you should be, I'd genuinely like to hear how you handle it.
Ciao for now,
Ash
