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Eisenhower Matrix is a productivity, prioritization, and time-management framework
Ash RoyJun 13, 2025 11:41:10 AM2 min read

This Was Silently Sabotaging My Growth

Lately, I’ve been stuck in a mental tug-of-war.

 

One part of me wants to dream, create, and chase big ideas.


The other part wants to build systems, stabilize operations, and tighten the machine.

 

Sound familiar?

 

The Visionary vs. The Builder

 

The Visionary says:


"Let’s launch something new. Start the podcast. Build the next offer."

 

This is where the energy flows. It’s where momentum starts.


But if I let the Visionary in me run wild?


I create half-finished projects, abandoned plans, and a digital graveyard of "someday" ideas.

 

Then there's the Builder in me:


"Let’s systemize. Build processes. Document everything. Get predictable."

 

The Builder keeps things humming.


But I leave things unchecked?


I spend days fine-tuning tools, perfecting SOPs, and watching my boldest ideas gather dust.

 

Here's What I’ve Learned:

 

I need both elements.

  • The Visionary sparks momentum.

  • The Builder sustains it.

When I tip too far in either direction:

  • Too much Visionary? → Chaos. No traction.

  • Too much Builder? → Stagnation. No innovation.

My Simple Practice to Balance Both:

 

Park the new ideas
Drop them into a "someday/maybe" list. Let them breathe.

 

Schedule Build Hours
One hour each week to optimize systems — without draining my creative energy.

 

Launch, then lock it in
Every launch gets an immediate system to support it.

 

Hire the counterbalance
Visionaries need Builders. Builders need Visionaries.

 

A Question for You:

Which role are you leaning into too much right now?

  • Are you chasing shiny objects while your foundation wobbles?

  • Or are you perfecting systems while your next breakthrough waits?

You don’t have to pick a side.


You just need to know when to switch gears.

 

Here’s to dreaming big and building strong — without burning out either side.

 

Ciao for now,


Ash

 

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On-Demand Live Recording Series: Engage with our recorded live- series designed to address your specific needs and challenges. Join us for interactive sessions covering a range of topics to help you succeed in your endeavors.

 

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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!
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