128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

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Julie MacDonald (International News Anchor) — & I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

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03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
09:52 Keep it simple
10:09 Be Human
11:27 The sales process
12:45 Explanation made fascinating
15:57 Actions steps
15:09 Human communication
16:30 Meeting your customer when they are on their journey
18:00 Listen to your customers
18:25 Understand the goals of your business?
18:36 Who are you and what is your story?
19:50 What value do you offer?
23:40 Understanding your customer
24:42 Problem-solving
25:25 Unity is important
27:16 Biggest challenges that people face in building a brand
29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
33:45 Specific actions to increase brand authenticity and align your brand with your values?
40:00 Action steps to get you started
46:40 Tell the story in the organization first
49:47 Book/s that had a big impact on you and why?
53:44 Message from Julie