What Is SEO And How To Integrate It With Your Content Marketing Strategy – with David Jenyns
David Jenyns is the founder of authoritycontent.com. He started his career in the stockbroking industry, and he went on to build a very successful business called Melbourne SEO Services, and that’s melbourneseoservices.com. This SEO service has evolved into authoritycontent.com which is the direction in which SEO is heading given Google’s insatiable hunger for high quality.
Resources Mentioned
- Click here to download the podcast shownotes
- systemHUB.com
- www.authoritycontent.com
- Influence: The Psychology of Persuasion, Revised Edition
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
- Time boxing episode
- How To Build An EIGHT figure business – With Buck Rizvi
- Google Adwords Success Secrets Revealed! With Mike Rhodes
- Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin
- How To Use Video Marketing To Really Grow Your Business with Ryan Spanger
Key Points / Timestamps
- 1: 30 – Content Marketing & SEO from Google’s Perspective
- 7:01 – The Three P’s of Content Marketing to Build Business Authority
- 8:53 – Step 1: Present
- 10:53 – Step 2: Product
- 12:42 – Step 3: Promote
- 18:51 – Other Subsystems/Processes Under three P’s
- 24:07 – On Becoming System Entrepreneur
- 26:18 – Importance of Creation of Information Product & Scalability
- 29:07 – On Writing a Book
- 31:42 – On Running a Workshop
- 33:11 – Repurposing Your Video as Training Module
- 36:15 – Creating Digital Assets
- 41:11 – How to Get Started with Content Marketing
- 42:48 – Books that Influence David to Take His Businesses to the Next Level
- 44:54 – How listeners can get contact with David
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