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Brian Tracy Eat That Frog

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Ash Roy
Goals

If you're anything like me, you're probably dying to know how Brian came up with the term "eat that frog" — emblazoned across the cover of his book of the same name. 

Well, that was the very first question I asked him when we spoke on the Productive Insights podcast. Head over to around the 2-minute mark in that conversation and all will be revealed. 

Brian explained exactly how he came across the term. 

Hint: It's got more to do with achieving goals than eating frogs. 

Here's the thing: If you have to eat a frog, it doesn't pay to sit and look at it for very long. 

Speaking of goals, some of our best work happens when we're least expecting it. 

In our podcast conversation, Brian said this about his book titled "Eat that frog":

It is the best selling book on time management in the history of the world, which makes me the best authority on time management in the world. And I wrote it sort of on the side, I was busy working in sales and management and marketing and strategic planning and everything else.

Some of our greatest achievements happen surprisingly quickly and are usually a culmination of years of hard work.

 John Lennon wrote Instant Karma in one morning, recorded it in 3 takes, and released it within 10 days. 

Goals are important. They get us clear on the direction in which we need to move. 

But the real magic happens in following the process.  In cultivating atomic habits.

Showing up every day to do the work. 

The results take care of themselves.


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