How to Monetize Your Expertise with a Monthly Membership
One-off projects are great. Until they’re not.
They burn time, require new onboarding every single time, and leave you guessing about cash flow.
The feast and famine story is one I've heard way too often from my own community members.
In this email I'll show you how to turn your expertise into a subscription service your audience will be happy to pay for.
Whether you’re a consultant, coach, or creative, there’s a way to turn your brainpower into recurring revenue. Let’s break it down.
🔧 Step 1: Don’t Repeat—Repurpose
Subscriptions aren’t about slapping a price tag on what you already do.
Charging an ongoing fee means you have to deliver ongoing value in a way that makes sense for you and your client.
Example:
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Coach? → Offer strategy calls + async support + goal tracking.
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Designer? → Offer creative sprints + asset banks + unlimited tweaks (with limits).
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Consultant? → Offer insights on tap + mini projects + progress audits.
🧠 Start with the question: What do my best clients always ask for… again and again? That’s your core offer.
💼 Step 2: Build Tiers With Clear Boundaries
Keep it simple.
No “custom everything.” Create 2–3 levels that scale cleanly:
📌 Be crystal clear on what’s included—and what’s not. Ambiguity kills trust (and time).
⚙️ Step 3: Automate the Admin
You’re not here to chase invoices.
Set up:
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Stripe or Outseta for payments
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Zapier to automate onboarding (Notion, Slack, email)
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A calendar that’s only bookable once someone’s paid
🎯 Rule of thumb: If it can be automated, do it.
💡 Step 4: Make It Easy to Stay (and Easy to Go)
Here’s the secret: clients stick around when they see progress.
So show them:
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Monthly “here’s what we did” reports
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Quick Loom updates
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Dashboards or scorecards with wins
👀 Also: let people pause or downgrade easily. Lock-in contracts aren’t the vibe. Retention comes from real value, not fine print.
Subscriptions Work When They’re Built Around Results
You’re not selling hours—you’re selling outcomes.
Structure your offer around what gets your clients results, consistently.
Want help building your first subscription tier?
Let’s map it out together. Hit reply or book a call.
Ciao for now,
Ash
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Ready to explore growth opportunities? I'm here to help in four ways: Consulting Services: Grow your business with personalized guidance and strategies tailored to your unique goals. Benefit from expert insights and actionable advice to drive growth and success.
Productive Insights Membership: Gain exclusive access to a wealth of resources, tools, and insights designed to grow your business and boost your productivity and efficiency. Join a community of like-minded individuals committed to achieving their goals.
Courses:
On-Demand Live Recording Series: Engage with our recorded live- series designed to address your specific needs and challenges. Join us for interactive sessions covering a range of topics to help you succeed in your endeavors.
Choose the option that aligns best with your needs and aspirations, and let's begin on a journey to success together. |
