Every launch is a customised offer, so there's no fixed price on this page. What it costs depends on what your practice needs, and we work that out together on a call.
The main things that shape it are the show's format, how much help you want getting the guests you're after, and whether you want my team to keep producing the show after launch.
What a launch covers
First we work out who the show is for, what makes it different from other shows in your field, and a format you can keep up. You do that with me directly in strategy sessions.
Then I show you the method I used to get guests like Seth Godin and Guy Kawasaki when nobody knew who I was. We apply it to the people you want on your show, such as future clients and the people who refer to you.
I help you record your first episodes, in person in Sydney or remotely, and my team edits and publishes them.
Your show starts with several episodes, listed where people find podcasts, and with a recording rhythm you can keep. At that point you have a live, professional show, and the launch is complete.
How long it takes depends mostly on your diary. The sooner you can book the strategy sessions and the recordings, the sooner the show goes live.
After launch: two ways to run it
The first way is to have my team keep producing it. You turn up to a scheduled recording, and my team handles all the production and sends you a monthly report.
Once you've got the hang of it, each episode takes you about as long as it takes to record. Prof Michael Chapman AM, whose show we produce, talks for about 10 minutes a week.
The second way is to do the production yourself. You'll need a microphone, and a camera if you want video, plus someone to edit each episode, write the title and show notes, add the artwork and publish it.
That takes about 10 hours for every one-hour episode. Some people hire their own editor and assistant to do that work instead.
Either way, the choice is yours. Staying with my team after launch is entirely opt-in.
How to tell if it's worth it
A better question than the cost is what one new client is worth to you. If one client pays you well over several years, any spend on getting known looks different next to that number.
This 5-minute worksheet helps you work out what one client is worth to you, and what getting known would cost.
Amanda Farmer, a Sydney strata lawyer, billed a $10,000 client within six weeks of launching her podcast with me. That's her result, and I can't promise yours will match it.
Her show is still running ten years later. Prof Chapman's show, The IVF Journey, launched with me in 2016 and is close to 250,000 downloads.
Questions people ask
Why isn't there a set price?
Because no two practices need the same show. Once we've talked about what you want the podcast to do, I'll put together an offer for your practice.
Do I have to keep paying every month?
No. Ongoing production with my team is optional.
What if I stop after the launch?
You keep what you paid for: your show, live, with its first episodes published. You can then run it yourself or hire your own help.
Do I have to do the editing and publishing?
No. Editing and publishing are done for you during the launch, and after launch my team can keep doing it.
Next step
Start with your own numbers in the one-client worksheet.
To see how a lawyer and a specialist doctor have used a podcast, read how independent professionals use a podcast to win clients.
If you run your own practice and want to talk about whether a podcast fits, book a 30-minute fit call.
