Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!
Blog Post by Ash Roy
Ash RoyMar 27, 2026, 5:42:14 PM2 min read
Content Isn't the Problem. How You Think About It Is.
Content Isn't the Problem. How You Think About It Is.
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Ash RoyMar 20, 2026, 3:00:15 PM2 min read
Knowing the Problem Isn't the Same as Solving It
I've known about problems in my business for months before I actually did anything about ...
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Ash RoyMar 6, 2026, 3:00:28 PM1 min read
The Bottleneck Is the Message
At one point everything felt stuck in my business.
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Ash RoyFeb 6, 2026, 10:54:48 AM2 min read
Deep Listening
A lot of consultants run discovery calls with clients.
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Ash RoyJan 30, 2026, 12:04:57 PM2 min read
The Consultant Growth Problem
The attention problem (AI Slop) Way back in episode 61 I spoke to Kevin Rogers. At the ...
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Ash RoyJan 9, 2026, 9:00:28 AM2 min read
What to Double Down on When Everything Feels Important
There’s a particular kind of overwhelm that only founders experience.
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Ash RoyJan 2, 2026, 12:05:07 PM2 min read
When the Noise Fades, Decisions Matter
Start ReadingAsh RoyDec 26, 2025, 10:00:53 AM1 min read
The Secret to Content That Actually Sells
Most content fails because it doesn’t meet people where they are.
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Ash RoyDec 11, 2025, 9:00:55 AM1 min read
The 5 Business Mistakes I Wish I'd Fixed Sooner
Hey friend,
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Ash RoySep 5, 2025, 6:57:19 PM3 min read
The AI Stack That Powers Modern Businesses
Stop chasing shiny objects. Start building leverage. Seem's like a new AI tool's ...
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