Facing tough times in your biz? You're not alone.
Given the significant changes in our geo-political landscape and the associated economic headwinds, most businesses are a bit spooked.
In this short newsletter, I'll about how to keep your business afloat in these stormy waters.
Remember Episode 192 of the Productive Insights Podcast?
Carl Taylor and I broke down a nifty 3-step plan:
Today, we're zeroing in on step one: Protect. 🛡️
Here's the deal: When the going gets tough, you gotta shield your biz.
Think money, your team, and your precious clients.
Carl's big on empathy – as am I. So that's my first piece of advice.
Empathize with your clients.
Serve them generously and relentlessly, They'll remember you for it. People always remember how you make them feel.
If you demonstrate your loyalty, they reciprocate (unless their sociopaths in which case you probably don't want them as clients anyway)
Beyond the all-important empathetic approach, Carl recommends focusing on these four Rs
They'll help keep your business safe and sound:
🎥 Catch our full talk on YouTube for all the juicy details.
Ciao for now
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