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Ash RoyDec 1, 2023 11:08:19 PM2 min read

Business Continuity during Crisis -- Pivot


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Today's newsletter will help you do just that.


Back in episode 193 of the Productive Insights Podcast, Carl spilled the beans on the second leg of his three-step crisis management strategy.


We're in a rapidly changing business environment right now. We have geopolitical changes, and technological changes spearheaded by the AI revolution.


This series of episodes was recorded a while ago but the principles explained are relevant and worth paying attention to right now. 


If you didn't catch the lowdown on the 'protect' phase in Episode 192,  you can grab the key insights at


Here's a quick Recap on The Protect Phase


  • We talked about how to fortify your business and take the lead in your industry.
  • We explained risk, return, reward, and release and how to come up with a solid game plan. 


Now, Let's Talk Pivot!


Having completed the protect phase, it's time to shift gears and focus on what's next.


While handling today's challenges is a must, we can't overlook what's on the horizon.


Why Pivot?


Give the rapidly changing landscape driven by AI, playing it safe is risky.


Paradoxical but true.



The Three Key Areas to Pivot: Sell, Serve, Say


In this phase, we cover three significant areas:


  • How you sell
  • How you serve
  • What you communicate


Customize Your Pivot


Remember, not every business needs a triple-pivot somersault.


Some might need a tweak in sales, others in service, and some just need to zip it up and communicate better.


The trick is to know your vibe and pivot like you mean it.


Stay Tuned for Real-Life Tips


In our next episode, Carl and I dig even deeper into the last piece of the puzzle for keeping your business afloat during a crisis – Profit!


Don't miss it.


Catch you on the flip side!



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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!