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Ash RoyMay 17, 2024 12:44:10 PM2 min read

Reanimating Your Brand's Heartbeat

Let's be brutally honest - without a vigorous marketing pulse, your brand's destined for the graveyard.


Since ChatGPT4o dropped last week, and following the Google I/O announcements the competitive landscape just got a lot fiercer.


Effective marketing no longer a 'nice to have'.


It's the indispensable defibrillator that will shock life back into your languishing brand.


But enough with the doom and gloom and the morbid innuendos!


We come bearing good news - reviving your brand is entirely achievable.

But only with the right strategies.


And lucky for you, we've bottled the elixir of marketing rejuvenation into 5 potent tactics. (How's that for an optimistic twist?)


Study them, implement them, and watch your brand's vital signs soar!



1. Content Marketing: Create valuable content that attracts and engages your audience. (Side note: I think content marketing is undergoing tectonic shifts. Written content is highly commoditised already thanks to AI. Video content is going to be a lot more important going forward)
2. Testimonials Showcase your success with client stories. If you want to build credibility get your customers to tell others what actual results you delivered to them. (Hit reply to this email and just ask me if you want me to send you my testimonial framework)

3. Social Media Engage and connect on key platforms. Social media is not just a place to post updates; it's a powerful tool for building relationships and growing your audience. (We traffic is thinning out as ChatGPT replaces traditional search. Social media is becoming more important for search)

4. SEO Optimization SEO is changing FAST. Time will tell, but my bet is on still creating written content but lean more heavily on YouTube (second largest search engine in the world)

5. Networking Collaborate for co-marketing and referrals. I'm careful about who I collaborate with because I think values need to align over the long term but this can work if done carefully. (Just don't hitch your wagon to a scammer. It isn't worth the damage your brand will inevitably suffer)

It’s time to take control of your brand’s future. Implement these strategies and watch your business thrive!


Ciao for now,




 P.S. Have any questions or need further assistance? Feel free to reply to this email or reach out through




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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!