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Eisenhower Matrix is a productivity, prioritization, and time-management framework
Ash RoyMay 10, 2024 10:00:00 AM1 min read

Building Bridges with Your Audience

Are you telling the wrong story to the wrong person?


It’s a common mistake. As business owners and marketers it's essential that we understand our audience. 

 Here's what works (over the long-term)

1. Get crystal clear on who your target audience is

2. Focus on consistency in the content and frequency of your messaging

3. Solve real problems your audience is happy to pay you to solve


If you focus on those three things (above) you'll:

  • Attract True Fans: By speaking directly to the right audience, you'll attract a loyal following.
  • Word-of-Mouth Amplification: Happy followers are more likely to share your content with their network, amplifying your reach organically.
  • Exponential Growth (over time): As your message spreads through word-of-mouth, you'll attract new followers who align with your mission and values.

Remember, effective communication isn’t just about what you say—it’s about WHO you're saying it to.


Take the time to understand your audience, craft your message with care, and watch as your influence grows.


Here’s to telling the right story to the right person.


Ciao for now,





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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!