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Ash RoySep 18, 2026, 10:00:01 AM1 min read

The Leak Nobody's Watching

A founder once told me he needed more leads.
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Ash RoyAug 7, 2026, 11:56:48 AM2 min read

The Curse of Vantage

A client once refused my advice partway through our work together. We'd gotten to the ...
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Ash RoyJul 3, 2026, 9:39:13 AM1 min read

The Two-Speed Problem

Week four. I'd already rewritten the whole thing three times.
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Ash RoyJun 19, 2026, 6:30:27 PM3 min read

The Yes That Cost Me the Most

I once said yes to a client that I should have turned down.
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Ash RoyJun 5, 2026, 10:00:31 AM1 min read

Everyone sounds the same now

Try this. Open LinkedIn and read five posts in a row. Notice anything? I find they all ...
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Ash RoyMay 15, 2026, 3:00:44 PM2 min read

What If the Thing You're Protecting Is the Thing in Your Way?

Last year, I kept putting off a decision that actually looked pretty simple on paper.
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Ash RoyMar 27, 2026, 5:42:14 PM2 min read

Content Isn't the Problem. How You Think About It Is.

Content Isn't the Problem. How You Think About It Is.
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Ash RoyFeb 6, 2026, 10:54:48 AM2 min read

Deep Listening

A lot of consultants run discovery calls with clients.
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Ash RoyJan 30, 2026, 12:04:57 PM2 min read

The Consultant Growth Problem

The attention problem (AI Slop) Way back in episode 61 I spoke to Kevin Rogers. At the ...
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Ash RoyJan 2, 2026, 12:05:07 PM2 min read

When the Noise Fades, Decisions Matter

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