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Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising – Part 2
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Key Points and Insights
- 00:35 – Intro
- 3:13 – The importance of meeting your buyer while THEY are on THEIR journey
- 4:24 – Google Ads allows its users to tag people based on their search activity
- 4:50 – Google Ads can track the audience behavior
- 5:12 – Keywords: Phrase, Exact, Broad
- 6:09 – Are there businesses where PPC advertising is not suitable?
- 8:50 – Facebook live and what it can do for you
- 9:35 – Remarketing pixels
- 11:30 – Key challenges around PPC advertising?
- 14:38 – Content marketing and where it fits into advertising
- 15:52 – Ad Management Service Fees
- 17: 05 – Sales funnels
- 19:56 – Action steps that you can take right now
- 22:45 – Change is the only constant in the marketing industry
Action Steps
- Consider the lag and the fulfillment of the product/service
- Be aware of cash flow and how lag impacts your cash flow over a typical transaction
- Become aware of how banner blindness and ad fatigue can impact your advertising and plan accordingly
- Adopt a holistic approach to Google Ads and Facebook Ads (muti-channel approach)
- Install a facebook and google remarketing pixel on your website TODAY
- Build custom audiences and experiment with them on faceboook
- If you have the budget, hire a professional ad manager – go to GreenArrowDigital.com
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