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130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2
Ash RoyJun 10, 2017 12:05:54 PM1 min read

130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2

Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising – Part 2

Ilana Weschler

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Related Episodes:

Key Points and Insights

  • 00:35 – Intro
  • 3:13 – The importance of meeting your buyer while THEY are on THEIR journey
  • 4:24 – Google Ads allows its users to tag people based on their search activity
  • 4:50 – Google Ads can track the audience behavior
  • 5:12 – Keywords: Phrase, Exact, Broad
  • 6:09 – Are there businesses where PPC advertising is not suitable?
  • 8:50 – Facebook live and what it can do for you
  • 9:35 – Remarketing pixels
  • 11:30 – Key challenges around PPC advertising?
  • 14:38 – Content marketing and where it fits into advertising
  • 15:52 – Ad Management Service Fees
  • 17: 05 – Sales funnels
  • 19:56 – Action steps that you can take right now
  • 22:45 – Change is the only constant in the marketing industry

Action Steps

  • Consider the lag and the fulfillment of the product/service
  • Be aware of cash flow and how lag impacts your cash flow over a typical transaction
  • Become aware of how banner blindness and ad fatigue can impact your advertising and plan accordingly
  • Adopt a holistic approach to Google Ads and Facebook Ads (muti-channel approach)
  • Install a facebook and google remarketing pixel on your website TODAY
  • Build custom audiences and experiment with them on faceboook
  • If you have the budget, hire a professional ad manager – go to GreenArrowDigital.com

 

 
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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