168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2

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Key Points and Insights:

6:40 – How screens on our smartphones and smartwatches create the paradox of choice
7:35 – “We don’t have the knowledge to decide what we need for our business”
8:26 – How the access to unlimited information has created information paralysis
10:33 – You have to understand how to acquire customers in the most cost-effective and scalable way
11:23 – The effective hourly rate as explained by James Schramko
12:36 – How Sonya uses the effective hourly rate when coaching clients
14:05 – The problem with boosting posts on Facebook’s recommendations
14:26 – How facebook probably spends your advertising budget ‘under the radar’ in $10 increments
15:55 – You can be doing things and still have implementation paralysis
16:54 – Getting clear on what success looks like and
17:45 – How digital marketer uses testing around email marketing
19:08 – How I use a feature in Active Campaign to automate testing around email marketing
20:13 – The ‘pick your church and stick to it’ strategy to avoid implementation paralysis
21:20 – Shiny object syndrome in digital marketing