172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

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Key Points and Insights

  • 6:11 – How strategic partnerships work and why you might want to consider them as a business growth strategy
  • 8:05 – How Roland Frasier has used this approach to grow multiple businesses fast
  • 9:33 – When it makes sense to align with a strategic partner to acquire their talent or their team
  • 11:26 – Intellectual Property
  • 13:53 – Vertical and Horizontal Integration and how this helps you to grow your distribution
  • 17:24 – Media buys
  • 19:01 – The value-based pricing approach
  • 19:50 – How to apply this strategy to grow a membership site
  • 20:50 – Catering to your customers’ interests
  • 22:21 – Why it’s important to find out who’s currently serving your target customers
  • 26:25 – How Roland assess the culture of a company (before acquisition)
  • 28:20 – The diamond framework to assess a company’s culture
  • 30:31 – Transactional leadership vs Transformational leadership
  • 33:12 – The Apple Leadership Strategy
  • 36:12 – Key Insights and Action Steps

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