[Case Study] From $0K To $10K In Six Weeks Without Spending A Cent On Traditional Advertising
Key Points (Timestamps)
02:35 – Introduction and Overview 05:00 – Amanda Farmer shares a story on how she started online marketing. 07:14 – Thinking outside the box: A key to success in today’s world 08:18 – Amanda explains her business before engaging Ash to help with her online strategy. 10:01 – The benefits of being an influencer in your niche 10:40 – How podcasting helped Amanda Farmer position herself very quickly as an authority in Strata Law 11:40 – Stage fright can be a key obstacle to getting started with podcasting. 13:17 – How to increase your confidence as a podcast host 15:32 – Tips on how to create a powerful brand 17:21 – Ash Roy recaps the key steps he and Amanda Farmer took to set up her podcast. 17:47 – Why outsourcing your podcast set up and on-going editing makes perfect sense 19:44 – Understanding your audience avatar as the first step in outlining your online marketing strategy 20:57 – The benefits of seeking professional online marketing advice 22:29 – Amanda Farmer shares the excellent results that her podcast — Your Strata Property — delivered to her business. 23:29 – Amanda Farmer explains the enormous impact that podcasting had on her business over just six weeks. 24:07 – Why it is important to consistently give away valuable content to your subscribers 25:21 – How podcasting helped Amanda Farmer build and nurture relationships with key stakeholders in the Strata industry 27:27 – Podcasting is a fabulous way for women to forge ahead in a male dominated industry. 29:30 – A podcast is the most convenient and easiest form of content to consume. 30:48 – How Ash Roy helped Amanda Farmer overcome her challenges in setting up her podcast and producing new episodes each week 33:18 – How to quickly create a blog post from a podcast episode 33:41 – Outsourcing gives you more head space and time to come up with solutions and strategies. 34:48 – Ash Roy and Amanda Farmer recap key actions listeners can take from this episode. 36:36 – Books that have a significant impact to Amanda Farmer and why 38:03 – How listeners can find out more about Amanda Farmer 38:57 – Wrap up and Thank you
Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!
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