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128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand
Ash RoyMay 24, 2017 8:27:09 AM1 min read

128. Brand Authenticity with International News Anchor — Julie MacDonald

How to build an authentic brand with Julie MacDonald


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Key Points and Insights

  • 03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
  • 04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
  • 09:52 Keep it simple
  • 10:09 Be Human
  • 11:27 The sales process
  • 12:45 Explanation made fascinating
  • 15:57 Actions steps
  • 15:09 Human communication
  • 16:30 Meeting your customer when they are on their journey
  • 18:00 Listen to your customers
  • 18:25 Understand the goals of your business.
  • 18:36 Who are you and what is your story?
  • 19:50 What value do you offer?
  • 23:40 Understanding your customer
  • 24:42 Problem-solving
  • 25:25 Unity is important
  • 27:16 Biggest challenges that people face in building a brand
  • 29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
  • 33:45 Specific actions to increase brand authenticity and align your brand with your values?
  • 40:00 Action steps to get you started
  • 46:40 Tell the story in the organization first
  • 49:47 Book/s that had a big impact on you and why?
  • 53:44 Message from Julie

Four Steps to Storytelling

  • Get clear by listening to your audience
  • Decide on your goals
  • Get clear on your values
  • Tell stories

Action Steps

  • Keep it simple.
  • Understand that storytelling is about listening first and talking later.

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!