60 Second Sales Hook With Kevin Rogers – Comedian Turned Copywriting Expert
Kevin Rogers is someone who’s unique and has an interesting combination of talents. I met Kevin at the Super Fast Business Live Conference in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of a value-packed conference, and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He uses the art of surprise repeatedly in a stalk to drive the point home of how “surprise” plays an integral part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience, and he even got us to write his 4×6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very, very entertaining and engaging manner.
Kevin is the author of the 60-Second Sales Hook and has a website called copychief.com where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy.
Links Mentioned:
In this interview Kevin and I discuss:
- Copywriting explained
- How copywriting can be a critical business tool when it comes to conversions from visitors to customers
- The story of the “Blind Man Driving”
- How to overcome challenges with getting started on copywriting
- How to actually get started with copywriting
- How to get Kevin’s Book “The 60 second sales hook” for free (valued at $5 on Amazon)
