009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter

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60 Second Sales Hook With Kevin Rogers – Comedian Turned Copywriting Expert

Kevin Rogers is someone who’s unique and has an interesting combination of talents. I met Kevin at the Super Fast Business Live Conference in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of a value-packed conference, and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He uses the art of surprise repeatedly in a stalk to drive the point home of how “surprise” plays an integral part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience, and he even got us to write his 4×6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very, very entertaining and engaging manner.

Kevin is the author of the 60-Second Sales Hook and has a website called copychief.com where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy.

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In this interview Kevin and I discuss:

  • Copywriting explained
  • How copywriting can be a critical business tool when it comes to conversions from visitors to customers
  • The story of the “Blind Man Driving”
  • How to overcome challenges with getting started on copywriting
  • How to actually get started with copywriting
  • How to get Kevin’s Book “The 60 second sales hook” for free (valued at $5 on Amazon)

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