049. Porter’s 5 Forces To Analyse Your Business’ Viability

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How To Use Porter’s 5 Forces To Analyse Your Business’s Viability

There are so many market forces that are constantly in operation today.

Have you ever wondered how competitive your business is going to be in two years time?

In five years time?

In this podcast, I talk about a framework that I’d studied when I did my MBA. It’s called Porter’s Five Forces and was first presented in 1979 by a young associate professor from Harvard. His name was Michael E. Porter.

Key Points (Timestamps)

  • 1:17 — What is Porter’s Five Forces Framework? How can it help you with your business?
  • 2:15 — Porter’s Five Forces of Framework, explained in detail.
  • 1:54 — One of the biggest mistakes businesses make is to treat their business like a promotion.
  • 2:42 — Threat of New Entrants – and its impact on your business
  • 3:22 — Threat of Substitutes – and its impact on your business
  • 4:07  — Buyer Power – and its impact on your business
  • 4:41 — Supplier power – and its impact on your business
  • 5:19 — Competitor  power – and its impact on your business
  • 5:38 — Porter’s Five Forces, explained with a hypothetical example.
  • 10:33 — Related podcast episodes mentioned

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