Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He’s a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan’s the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers.
What’s Digital Marketer’s mission? To double the size of 10 thousand businesses by 2020.
Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast.
Digital Marketer’s mission statement is to double the size of 10,000 businesses by 2020.
Why create a mission statement? How does it help?
A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose.
It means you can hire better team members for a specific purpose with a specific focus.
Ryan explains that two ways to offer more value to your customers are via speed and automation.
For example, a business coach helps his clients achieve profitability faster. He can also potentially help you do it with less work than you would put in doing it yourself because he’s already traveled down a few paths that didn’t work and can tell you not to waste your time pursuing those options.
So in that sense coaching can offer a form of speed and automation for business owners.
Another example could be expedited shipping. You get your customers their products faster (albeit for a higher shipping fee)