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Conversation is the new lead

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Conversation is the new lead

“Conversation is the new lead”.

That was a sentence that really stayed with me after having left the Digital Marketer Conference Down Under in 2018. And it was Ryan Deiss who said it. It was one of those things that seemed so obvious in retrospect (but not so obvious until I’d actually heard him say it).

In an online environment that’s now degenerated into a cacophony, conversations are increasingly valued.

Sure, it’s great to have automated marketing and whiz-bang funnels. They can definitely help facilitate a conversation. But the conversation still needs to be authentic.

 

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How to create your ideal customer persona

What is a buyer persona and why does it matter to you as a small business owner?

You might be wondering:

"Isn't this...

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Digital Marketer Funnel Strategies

Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth. 

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Tips For Planning Your Day

In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend...