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The problem with being purely goal-oriented

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The problem with being purely goal-oriented

Postponing your satisfaction until you reach your destination, or making your happiness conditional to goal-achievement is one of the quickest ways to unhappiness.

The best possible result you can hope for is fleeting satisfaction.

Makes a lot more sense to attach your happiness to the journey and your attitude during that journey.

One way to do this is to focus on building good mental and emotional habits. Try it and see for yourself. 

The benefits of good habits compound over time and almost always exceed our expectations both in terms of outcomes and the enjoyment that comes from the journey. 

1 min read

How to create your ideal customer persona

What is a buyer persona and why does it matter to you as a small business owner?

You might be wondering:

"Isn't this...

1 min read

Digital Marketer Funnel Strategies

Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth. 

1 min read

Tips For Planning Your Day

In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend...