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Ash RoyNov 12, 2018 8:35:39 AM< 1 min read

Fear-based advertising

Fear-based advertising

While it’s true that most of us respond better to advertisements that exploit our tendency for risk minimization over opportunity maximization, constantly choosing the fear-based advertising route can grate on your audience. While scarcity offers make sense from time to time, they can easily get overdone. If you do it often enough for long enough, it’ll likely create a negative association with your brand.

Much better to put in the hard work upfront and create intelligent advertisements that appeal to the customers’ imagination. Advertisements that help the customer visualize or understand how your product or service solves their problem and leaves them better off.


Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!