Great products market themselves
Have you ever experienced a product that just scratched your itch? You know, a product that delivered an excellent experience as it solved your problem … exactly like the marketing (for that product) had promised you it would.
How did you feel about that product? Did you tell all your friends about it?
Chances are that product didn’t need a big marketing budget.
Great products often make marketing superfluous.
Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!