1 min read
How to create your ideal customer persona
What is a buyer persona and why does it matter to you as a small business owner?
You might be wondering:
"Isn't this...
Great products market themselves
Have you ever experienced a product that just scratched your itch? You know, a product that delivered an excellent experience as it solved your problem … exactly like the marketing (for that product) had promised you it would.
How did you feel about that product? Did you tell all your friends about it?
Chances are that product didn’t need a big marketing budget.
Great products often make marketing superfluous.
1 min read
Digital Marketer Funnel Strategies
Jun 10, 2021by Ash
Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth.
1 min read
Tips For Planning Your Day
Jun 5, 2021by Ash
In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend...