Data vs intelligence

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Data vs intelligence

1000 twitter followers, 200 facebook page likes, 6000 email subscribers. All these are examples of business data.

Understanding what makes that twitter follower, facebook liker or email subscriber engage with your business and/or content so that they can benefit from your products and services (and tell their friends about the amazing experience you delivered to them) is business intelligence.

 

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How to create your ideal customer persona

What is a buyer persona and why does it matter to you as a small business owner?

You might be wondering:

"Isn't this...

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Digital Marketer Funnel Strategies

Some time ago Ryan Deiss — Founder of Digital Marketer — and I, sat down to discuss their approach to business growth. 

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Tips For Planning Your Day

In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend...