1000 twitter followers, 200 facebook page likes, 6000 email subscribers. All these are examples of business data.
Understanding what makes that twitter follower, facebook liker or email subscriber engage with your business and/or content so that they can benefit from your products and services (and tell their friends about the amazing experience you delivered to them) is business intelligence.
Ash Roy has spent over 15 years working in the corporate world and collected an MBA (Masters In Business Administration) from the Australian Graduate School of Management along the way.
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