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Ash RoyJun 15, 2021 5:21:10 AM< 1 min read

How to create your ideal customer persona

What is a buyer persona and why does it matter to you as a small business owner?

You might be wondering:

"Isn't this buyer persona stuff only for large businesses?"

"Why should a small business owner like me care about stuff like that?" 

Here's why:

Your business needs customers and your buyer persona helps you understand your customers better. 

It helps you articulate their stated and unstated problem and then come up with a solution and offer that solution to them (in the form of your product or service).

Buyer personas also help you to tailor your content and get clear on your message to market.

Creating a detailed buyer persona will help you understand what makes your ideal customer tick. What does your customer need to believe to buy your product or service?

Providing great customer experiences, and deliver outstanding service is the only way to achieve sustainable business growth over the long-term.  

People usually buy based on emotions, and then later justify the purchase decision using logic. Buyer personas help you do you understand your customer's emotional world.




Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!