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Ash RoyDec 9, 2018 7:11:59 AM< 1 min read

Minimum viable offer

Minimum viable offer

How do you know if you have a minimum viable offer?

You know … an offer you can build a successful business around?

There’s a ton of literature out there which talks about how to create a minimum viable product.

It’s referred to as MVP in the lean startup methodology. A good framework to wrap your head around the idea of MVP and understand it’s importance within the broader context of a typical startup.

But finally, MVP comes down to one whether a customer will pay you (usually in currency) for your product. You have a minimum viable offer when your customer willingly pays you to solve a problem she has, and walks away from the transaction feeling like she received more value than she parted with.

That’s it.

Your customer should receive more value from your product than they paid in dollars.

The rest of the literature — albeit important — is peripheral.


Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!