The safety that comes with good intention

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The safety that comes with good intention

Entrepreneurship is fraught with risk. Bootstrapping is hard financially and emotionally.

But when you act with good intentions that are very clear to your stakeholders (especially your customers) you mitigate your risk of failure.

If your customers can see that you’re going out on a limb to provide good service they’ll support you to go that extra mile.

And that extra mile could be the difference between success and failure.

Do you act with good intentions? Either way, your customers are watching.


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