Skip to content
Ash RoyNov 20, 2018 6:00:40 AM< 1 min read

The safety that comes with good intention

The safety that comes with good intention

Entrepreneurship is fraught with risk. Bootstrapping is hard financially and emotionally.

But when you act with good intentions that are very clear to your stakeholders (especially your customers) you mitigate your risk of failure.

If your customers can see that you’re going out on a limb to provide good service they’ll support you to go that extra mile.

And that extra mile could be the difference between success and failure.

Do you act with good intentions? Either way, your customers are watching.



Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!