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Ash RoyJun 5, 2021 5:59:56 PM< 1 min read

Tips For Planning Your Day

In a recent conversation, I had with Joe Pulizzi — the founder of Content Marketing Institute — he said "Can you spend 15 minutes each day, planning out what you want to do with your life? I don't think it's too much to ask"

There's an interesting story behind that statement which will be published in a few weeks from now (the podcast episode and YouTube video are still in production as I write this).

Back in 2008, Joe wrote down a goal. He stated it in the past tense. The goal read something like this: My wife and I sold Content Marketing Institute for 15 million US dollars in 2015. 

Joe read that goal each day and asked himself if his plan for the day was going to get him closer to the goal or further away from it. 

In 2016 (6 months after he'd stated he would sell his business in that goal he'd written down) Joe sold Content Marketing Insitute for 15 million US dollars.

What could you achieve by writing down your goals and then reading that goal each day before you make your plans for the day? 


Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!