Skip to content
Eisenhower Matrix is a productivity, prioritization, and time-management framework
Ash RoyMar 15, 2024 9:00:00 AM3 min read

Mastering Entrepreneurship: The Secrets from The Pro                                                                                                             (Insights from Seth Godin)

Hey friends, 


Seeing that you enjoyed our previous newsletter, we're excited to present the second instalment of our series, "Mastering Entrepreneurship,"




Here are some more insights from friends of Productive Insights like Seth Godin, Guy Kawasaki, and Neil Patel. (Today we'll focus on Seth's insights)


Presenting ... Entrepreneurial Secrets from the Pros! 




The Power of Empathy:


In today's information-overloaded world, empathy matters more than it ever did before.


If you're empathetic enough to really listen to your smallest viable audience, you're more likely to create an offer that solves a problem for them. A problem they're desperate to solve.


This means you don't need to shout your offer from the rooftops. A strategic whisper can be more impactful than a loud proclamation.


When your product or service addresses a specific need for a niche audience, it reaches them with more precision.


Tips for Success:


Here are a few reasons why empathy can be a game-changer:

1. Targeted Connection: By understanding the unique needs of your smallest viable audience, you create a more personal and targeted connection. 

2. Exclusivity: Creating a personal and targeted connection adds an element of exclusivity. Your audience feels like they're part of a exclusive group that understands and appreciates the nuances of your solution. 

3. Intrigue and Curiosity: A well-crafted offer piques curiosity. It invites your audience to lean in, wanting to discover more about the solution you offer. 

4. Building Trust: Empathy builds trust by demonstrating that you understand your audience well. It shows that your focus is on genuinely helping them, rather than simply wanting to 'make a sale'.


Inspiring Story:


And now, a few words of wisdom from Seth Godin, a thought leader in business and marketing:


He says we have 2 choices:


1. Steal whatever you can. Steal trust, attention, money and get away with as much as possible. 




2. Take the confident and moral route. Find the smallest viable audience, who desperately want what you have to offer, and whisper it to them. If you whisper it to just a few of them maybe they'll tell their friends and their friends with tell their friends. 


You can watch my conversation with Seth Godin here:





Success lies not in insisting people buy what you make, but in identifying and meeting the needs of a small, dedicated audience.


By doing so with sincerity and value, you pave the way for lasting connections and remarkable achievements.


Stay tuned for more invaluable entrepreneurial wisdom in the upcoming editions as we continue to unravel the secrets of success with Seth Godin, Guy Kawasaki, and Neil Patel.








Ready to explore growth opportunities? I'm here to help in four ways:


Consulting Services: Grow your business with personalized guidance and strategies tailored to your unique goals. Benefit from expert insights and actionable advice to drive growth and success.


Productive Insights Membership: Gain exclusive access to a wealth of resources, tools, and insights designed to grow your business and boost your productivity and efficiency. Join a community of like-minded individuals committed to achieving their goals.


a. 9-Steps Business Growth: Unlock the secrets to sustainable business growth with our comprehensive course. Learn proven strategies and techniques to take your venture to the next level.

b. Premium Productivity Course: Master the art of time management and organization with our premium productivity course. Discover practical tips and techniques to maximize your efficiency and effectiveness.


On-Demand Live Recording Series: Engage with our recorded live- series designed to address your specific needs and challenges. Join us for interactive sessions covering a range of topics to help you succeed in your endeavors.


Choose the option that aligns best with your needs and aspirations, and let's begin on a journey to success together.



Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!