Creating an empathy map is probably one of the best things you can do. It helps you understand your ideal customer and help you serve them more effectively at every step along the buyer journey.
In my conversation with Seth Godin we spoke about the importance of empathy and generosity in marketing.
Creating an audience avatar or customer persona is a great step, but building an empathy map takes things to the next level.
If you haven't already created an empathy map, I strongly recommend creating one for your ideal customer avatar.
Do it now!
Scroll down to look at some simple action steps to get you started.
What is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader:
You can also do the same thing but this time, do it imagining them using your product or your service.