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Ash RoyJun 27, 2024 4:34:08 PM35 min read

232. Revolutionize Your YouTube Strategy with Primal Video Co-Founder Justin Brown | Part 1

232. 1 Revolutionize Your Youtube Strategy with Primal Video Co-Founder Justin Brown



Want to grow a massive YouTube channel and use it to attract ideal customers?

Justin Brown reveals how he took Primal Video from 0 to nearly 1.5 million subscribers! In this must-watch interview, Justin pulls back the curtain on his powerful strategy for YouTube success He shares insider tips on aligning with YouTube's goals, using AI for research, avoiding the "YouTuber" trap, and monetizing your channel as a strategic business tool.


Link Mentioned:


00:00 Introduction

02:00 The Secret to Growing a YouTube Channel

09:03 Is it Too Late to Start a YouTube Channel?

11:50 Justin Brown's Strategy for Building 1.5M Subscribers

16:23 YouTube's Objectives and How to Align with Them

18:20 Google's Strategy for Business and Brand Growth

21:05 Creating Attention-Grabbing Thumbnails Without Being Scammy

24:04 Is it Okay to Create a Canva Screenshot Using Someone Else's Content?

25:47 Justin Brown's Favorite Software Tools

28:41 Does the Quality of Questions Asked Affect ChatGPT's Responses?

30:52 Outro

Ash Roy and Justin Brown's Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy

 Can you share with us the secret to growing your YouTube channel, Primal Video, to almost 1. 5 million subscribers from zero? Let me ask you this. Is it too late to start a YouTube channel today? 


Justin Brown: 

I mean, part of me as a joke just wants to say. 


Ash Roy

What would you say are YouTube's objectives? How do we create thumbnails that Aren't scammy, but yet earn attention.


Justin Brown: 

I actually love this question. Look, the quick answer is 


Ash Roy:

We'll be talking about all these things and more with my friend, Justin Brown, the co-founder of Primal Video, because there's so much information.  We've decided to make it into two digestible halves. This is the first of the two part conversation.


We'll be publishing the second part soon. Justin Brown and Mike Brown from Primal Video have built a seven figure video marketing company. Grown a YouTube channel from zero to almost 1. 5 million subscribers at the time of this recording on YouTube, and have developed recurring income models while still helping tons of other entrepreneurs do the same in this conversation, we'll be digging into just a Justin and Mike's YouTube channel strategies with Justin and how they use those strategies to build a successful business.


I'm delighted to welcome Justin Brown from and we would love to talk about how you, our listener or viewer can build your business and brand authority using YouTube. Welcome to the Productive Insights Podcast and YouTube channel, Justin. 


Justin Brown: 

Thank you very much for having me on.  


Ash Roy:

You're most welcome.


It's an absolute pleasure to have you. Justin, I've been following your work for a long time and I really like The fact that you are somebody who comes from the heart, you're very genuine, and I feel like your values resonate with me. We have a few common friends, which we're chatting about in the preamble.


So it's really great to have you here. So Justin, let's start  with the most interesting bit. And that is.  Can you share with us the secret to growing your YouTube channel, Primal Video,  to almost 1. 5 million subscribers from zero? How did you do it? 


Justin Brown: 

Okay, even that number seems a little crazy to me.  But, uh, look, I guess we started the YouTube channel eight years ago and, uh, we started with no idea, just make some videos and they will come.


And treated YouTube as a video hosting platform where, you know, Yeah, throw some things up and you can go viral and get views and traffic have impact on it, but it really doesn't work that way. So we've gone through, we've made a lot of mistakes over our time, but we definitely got to the point early on when it wasn't working, that we nearly gave up and that it was a bad business decision for us at that point.


So, I mean, while I make videos on YouTube and while we have, you know, nearly 1. 5 million subscribers, I'm not a YouTuber, I make videos on YouTube, are able to show up and help and impact people with a specific pain or problem that they have, and the traffic and everything that we can generate from that adding value and helping people is also what grows and builds our business too.


So it's a, it's an amazing business tool for us, but when it wasn't working. Then it was a bad business decision for us to continue with what we were doing, or we had to figure it out. And, and so the, the biggest mistake that we made and that a lot of people make is not having a clear strategy, not having a clear plan in place and the ability to try and test things and know what things to try and test to be able to set yourself up for success.


Ash Roy:

Okay. What really interested me in what you just said there is you said, I'm not a YouTuber.  Can you tell us a bit more about that? What do you mean you're not a YouTuber, but yet you've used YouTube? To build a very successful business. So what's the difference between you and a YouTuber? 


Justin Brown: 

So, I mean, look, and there's nothing wrong with that term.


I know a lot of people will say that's what I am. Look for me, I'm a business owner and, and, and we use YouTube for generating traffic and having impact. So it works very well for both of those. But typically what you would find with a YouTuber is that they're relying on. Going viral on YouTube. They're relying on just YouTube itself to pay them.


And yes, there's some great ways that you can make money from YouTube, but it's also very limiting and like there's requirements to, before YouTube will start paying you, you need to have 4, 000 hours of watch time on your channel and you need to have a thousand subscribers. So a lot of people think that that's the only way that they can, you know, make money from this stuff.


But in fact, you can actually start from day one. Again, if you're treating it more like a business and a business tool, even if you want to call yourself a YouTuber or not, if you're treating it that way, that you don't need to be doing all the things that YouTubers feel they need to do, like creating content every day or being on every social media platform, we have a very small audience on other platforms.


We chose to go all in on one. And that's, I guess, what a more strategic business person would do like, where are we best to allocate our time and money? And what focus can we have? Let's go all in on one and yes, dabble and play with some of the others, but I guess that's, it's more the approach around it than thinking that, you know, there's a lot of stuff that we can lead to from this, but there's a lot of people that feel like that they're, they're overwhelmed.


A lot of people feel like I'm in burnout from.  Uploading to YouTube and feeling like they're employed by YouTube. And if they stop or take a week off that, that it's going to kill their channel. But none of that is true. If you're not a YouTuber, right? It's a business tool. I can upload when I like, yes, there's definitely benefits in uploading consistently, but having the strategy is what we'll keep coming back to as, as a clear direction, clear ways to test and measure so that you can be successful with this.


Ash Roy:

Look, that's really, really interesting. And I. I was hoping you would say that because I wanted to try and draw that out for our audience. A YouTuber is someone who identifies as such, but I have been watching your business for years now, and I've been a member of your membership community, Primal Video, which helps you to grow your authority in YouTube.


And I understand that you see YouTube as a vehicle. To build authority and attract your ideal clients, YouTube is not an end in itself for you. It is a means to an end. And I think that's an important, a subtle, but important distinction. So  I just want to also mention that I spoke to James Clear in episode 175 about developing habits  and the identity that you develop.


Each time you perform the habit is a vote towards the identities, what he says.  And that's an interesting, um, Point to me, because when you create YouTube content, if you create it with the intention of seeing yourself as a YouTuber, you're building that identity. But if you're creating it with the intention of delivering value to a small section of the target market or small section of the world, who you want to help, as Seth Godin said in episode 200,  then you are more likely to succeed.


in using YouTube as a means to building your business rather than becoming a YouTuber. Would you agree? 

Justin Brown: 

Oh, 100%. I love that. So it's, it really is again, about getting clear on who are the people that you want to show up for. And the people that think like, I just want to be And again, there's nothing wrong with that  for, for who, into what, what it's, it's harder because you're not classifying yourself necessarily into a specific niche.


Whereas from a business perspective, there are ideal clients and students and people that you'll want to show up for. And that doesn't mean that you're going to rule yourself out of other audiences and niches as well. I mean, for us helping people say on YouTube, how to make videos and get views on them.


We also have a lot of younger kids that are watching trying to grow their gaming YouTube channel. So that's awesome. I love that we have the ability to show up and help whoever with our content. But when I'm creating it, I'm creating it with a clear avatar, a clear person in mind from a business perspective of I understand their pains and problems, and I've been through a lot of them.


So how do I share my thoughts and opinions on helping them get to that? And if it can help anyone else as well, then that's amazing. 


Ash Roy:

Man, I got to say, by any stretch of the imagination, don't think I'm famous, but I've  come to be known a little bit more over the years. I've been doing this for 10 years and I've had the opportunity to meet some really famous people. 


And from what I can see, fame is completely overrated. And it's actually a burden in a lot of cases. I remember speaking to Seth Godin in episode 200 and he said, maybe 7 million people have heard of him and he's one of the most quote unquote famous people that I know personally. And you know what? I don't think it matters that much.


What matters to him at least, is serving people, serving his audience. And he says, find the smallest audience. So if you are watching this and you want to figure out where to start, I would recommend going and having a look at that conversation. It's at The James clears


So, okay, let me ask you this. Is it too late to start a YouTube channel today? 


Justin Brown: 

I mean, part of me as a joke just wants to say, yes, you've missed it.  We're done. It's too late. I'm sorry. But look, this is, it's actually a really common question and it's also a really big myth that's out there. And I guess where it comes from is people are looking on Google on YouTube and I pair the two together because we get a lot of traffic from Google.


People not necessarily expecting to click on a video. They search for something and videos show up because it's the same company. Right? So a lot of people are looking and they're saying, all right, there's already people out there with millions of subscribers that already have the following or the audience, or they're already making the videos I want to make.


How do I compete with that? So, yeah. Is it harder to start today than it was maybe 10 years ago? Yeah, for sure. There's more people on the platform, but at the same time, most people don't have a strategy, most people are just hidden hope, like I'll create a video on this topic, throw it up there without a strategy, without a thought to what the viewers actually need, what YouTube needs, what's actually going to help people click on their video, and that's it.


And then what's going to help people actually stick around watching that video so that it's actually a benefit to them. A lot of people don't consider that stuff. So the biggest, to answer your question, no, it's not too late. And the biggest reason why outside of most people not having a strategy is that YouTube rewards new content.


YouTube wants to always get the best. Best video in front of the right person when they're looking for it. Right? So it's a good experience for the viewers. That's what YouTube is looking for. Now, if it's only serving videos from 10 years ago, five years ago, they have millions of views.  What if something's changed?


So there's a massive opportunity for anyone, even with a brand new channel. You don't need to be going viral on every video. You can strategically show up in these top spots, even with a brand new channel. If you have optimized it, right. But also, um, because YouTube is looking at new or recent content, it's got to be good content.


It's got to add value. It's got to entertain or help people and keep them watching. But if there's, that's the opportunity there. So yes, it is not too late for YouTube because YouTube wants new stuff too. 


Ash Roy:

Okay.  Well,  we're going to come back and talk about the new content in a little bit more detail and the frequency of content and so on, but  A little bit later in this conversation, but I really liked what you said about the YouTube strategy and that being important.


Now I've been a member of Primal Video Membership for a while now, Primal Video Accelerator Program, and I see how you teach that strategy and I understand exactly how that works. And I can see how you've done that. To build your own business and your own YouTube channel. So can you give our viewers and our listeners  two minute snapshot on  if possible on how you have used  strategy to build this following business?


To 1. 5 million subscribers when other people I've seen haven't been able to do it. There's other people who have, by the way, not just you, Ali Abdaal has gone from, I think I saw him at 200, 000. Now he's at about three and a half million or something like closing on in 4 million, but he uploads content regularly too.


So.  I'll be quiet now and I'd love to hear your thoughts on it. 


Justin Brown: 

Okay. Look, I mean, there's, there's definitely the strategy. The strategy is, and it's so simple when you hear it and that's what makes them the best strategies. Look, really got to think of what does YouTube want and, and how does YouTube,  and this is something that I guess we, we didn't understand when we first started out throwing content up and hoping that it would work.


We didn't have this strategy in place. So this sounds very simple, but the first thing you need to do Is focus on creating stuff that people want or that people are looking for. So even though you, as the expert might be here saying, this is the stuff that people need. This is the solution. Most people can't find that video or aren't looking for that because they don't know what to search for.


They don't know like how to find it. They don't know it yet. If they knew it, they wouldn't be looking for it. So it's about talking to the problem and, and, and creating videos around that and introduce them to the solution. So examples would be, or the strategy for this is. Do some keyword research, right?


Just even going to YouTube itself and start typing in a few different words around your topic, around your niche, those auto suggestions that pop up, they're not random. They're thing things that people have actually searched for and are actually looking for. So that's where we're going to refine our topics.


It's not me coming up with a random idea saying, Hey, we should create this video.  We're, we're looking at the keyword research. So even if I do come up with a random idea, which is pretty rare,  uh, we'll validate it. What would people search for to find this? What would I search for to find this? And taking that step back on your content as the first step is something that a lot of people don't do.


Look at what you're titling. Your video really matters for the algorithm and the viewer. And if you're calling it episode 363, blah, blah, blah. I, you know, a day at the beach, like what's the value in there for someone? No, one's looking for episode 363. And what about that day at the beach? What's going to make them click?


How do they understand what that video is about? So the first thing is we want to do that research. We want to then put that information, that footage. Phrase that search term, that topic. We want to use it in the title. We want to use it in the video itself. If we can, we want to use it in the description, wherever we can add this information to help YouTube understand that this is what our content is about.


So it can start to test it in those places on the platform, right? That's the first thing. How do we help YouTube understand our content? And get it placed on the platform. Now let's say we've done this. The next step, our content is showing up places. We need to get it clicked on, right? It sounds so obvious.


Of course you need to get the video clicked, but what drives a click? And it is the thumbnail image, the little picture, right? You've got to think of, you know, you're on YouTube. There's so many little images. So many little videos for you to click on. What makes that click? Yours stand out about the others.


How do people quickly work out what their video is about? Just by glancing at your thumbnail image, people do judge a book by its cover and your YouTube video is no different. So you want to grab people's attention. You want to try to help them work out if that video is for them or not. Before they click on it again, you don't want everyone on your video.


You want the right people that are interested in that thing to click on your video. So they're more likely to stick around. So it's a good experience for YouTube and for you with your content and for the viewer. Right? So you get thumbnail strategy. Number two is super important. The third thing then.


You've shown up on the platform. You've got the click. They're on your video. If you don't keep them watching, then YouTube is going to see that it's a bad experience or that video is not a fit or it's not very good. It's going to stop pushing it out. So it's not that there's one of these things you need to do.


You need to level up on all three of these things. And no matter what level you're at, there's always a next level of things that you can be trying and testing to evolve, to, to get better with your titling, to get better with your thumbnails, and to And how you're structuring and what you're saying, or what you're doing in your videos to keep people engaged and watching.


That's really the strategy. That's, that's what we're talking about here.  


Ash Roy:

Brilliant. I love how you've stated it in three specific steps. And  I'm going to take the opportunity to ask you, Another leading question. I know the answer, but I want you to, I want to hear it from you.  You said it's important to understand what YouTube wants.


So what would you say are YouTube's objectives and how do we align ourselves with those objectives? You already told us that to some extent, but I want to dig into that a bit deeper. 


Justin Brown: 

No, that's good. So if we look at what YouTube wants, it's, it's eyeballs, it's attention, it's time on platform, but also it gets that.


From people having a good experience on there. If you were searching for something or you went to YouTube and nothing related, nothing relevant, nothing interesting showed up, it would be a bad experience. So this is where YouTube's goal is to get the right video in front of the right person when they're on there, right?


To keep them engaged. So what you can do. To help YouTube understand your content is by titling it in a way which is helping it, you know, understand the content. It's not just, as I said, that episode 363 or whatever day at the beach is like, how do we get very specific? Um, and this is where doing that keyword research or topic research is super important.


So we're trying to help YouTube say, Hey, when people are searching for this thing or looking for related or relevant content, This video is a fit for that, but it's also looking inside your video itself. That is the biggest ranking thing that YouTube is looking at because you could gamify the title, right?


You could gamify the tags. And we've all seen those click baity videos where you click on it. You're like, ah, you got me. This is wasted my time. This isn't actually what it is, uh, that, that they, that you thought it was. So YouTube is analyzing your videos, transcribing your videos, looking inside the text and everything that's going on to again, hit that goal of right video, right person to give them a good experience.


So time on platform and YouTube session time is really what we want to help with.  


Ash Roy:

Now, something that our listeners and viewers may not know is that YouTube is owned by Google and their strategy is very similar to Google's strategy in that regard, i. e. to deliver the best possible user experience, which is what Google tries to do with search as well.


YouTube is the second most visited website in the world after Google. Can you talk to us a little bit about that and what that means to, How listeners and viewers in terms of business and brand growth. 


Justin Brown: 

Yeah. I mean, like if you're showing up on the second most viewed website in the world, what could that mean for your business?


We like this strategy of being strategic on YouTube because it allows us to show up in both. Whether someone has a pain or problem, they're looking to solve something. People go to Google and YouTube to learn for free, right. To figure stuff out for themselves. Now this is before they. Want to go necessarily and buy they're watching reviews or before they're ready to go and jump into a full on course, they kind of want to dip their toe in the water a little bit and see if they can figure it out themselves first, or you don't know what you don't know.


Something could be really quick or you could spend the 10, 000 hours to truly master something. So most people are going to want to sit somewhere in the middle. But they're going to YouTube and Google first to try it themselves or to move further along in their journey. This is the perfect opportunity for you to show up when they're hitting those beginner level steps.


You can build that know, like, and trust with them over time. They'll watch more of your content and say, Hey, this person, this company, like, they're really helping me here for nothing. Imagine. What their paid services are, or you know what? This person just saved me a bunch of time watching YouTube videos.


I just need them to come and help me or do this thing for me. So then they'll come to you for your products or services. So it goes both ways. And it doesn't mean that you need to have everyone flowing from, from YouTube directly to your business. There's other ways. I said that you can add value and monetize your content as well.


Just from YouTube itself or getting them onto your email list, where you can deepen that relationship with them. It doesn't need to be selling on YouTube. No one likes to be sold to at any time, but especially on places where it's free content, like just come from that place of how do I help you? Because there'll be other ways that you can monetize that.


So don't hold back on your content. A lot of people are worried about what do I put in my course? If I'm giving away stuff for free, there's other stuff you can give away for free, other value you could add or dive deeper into the strategies and things and really help them have success with it inside your courses and programs or in your business.


But don't hold back to your viewers cause they'll know that. And then it's, it's not about, or it's not a good feeling for them. 


Ash Roy:

You know,  something that comes to my mind is a conversation I recently had with Derek Sivers, who's the founder of CD Baby.  And he said something to the effect. Of being generous and I actually learned this from Seth first, Seth Godin,  he talked about earning attention as opposed to stealing attention.


And a lot of us try and steal attention and steal the click, but over the longterm, you need to earn attention. One of the challenges I've found is with thumbnails. You know, they recommend you have these surprised expressions and all that stuff to get the click. And it just feels so scammy. How do we create thumbnails that.


Aren't scammy, but yet  earn attention.  I know that creating great content over the longterm is definitely one way to do it because they'll then see, okay, this is a video from Justin. He always creates good stuff. I'm going to click on it,  but do you have to do those surprise expressions in the thumbnail? 


Justin Brown: 

I actually love this question. Look, the quick answer is what works for one channel? Isn't necessarily what's going to work for the next. So the best answer here is to test. And there's tools out there like TubeBuddy, which will actually let you AB split test your thumbnails. So we're not guessing, Hey, this one might get clicked better.


This one might not. We're actually seeing over time, same as you would AB split test, maybe an email subject line or something like that, or a landing page. You can AB split test your thumbnail images. And I got to tell you, most of the times we run them, I don't pick the winner. So it's not what we think is the nicer prettier looking thumbnail, where it's not some silly face or expression.


It's, it's, it's the other one is that that pains me so much. Now, I wish from our tests that the thumbnail images that we have. Didn't that I didn't need to be on them because I do feel like an idiot, smiling, pointing, which is the best editing. So like making silly expressions, but hey, if I want to have the impact I want to have with the content, I'm just invested the time and money and effort to make those videos that I know are going to show up and help people and grow the business, then I want to make sure that that video gets clicked.


So I'm going to do whatever it takes. And yes, it is pushing past that piece. I'd hope they don't feel slimy or salesy or whatever. But. I want to grab attention and I want to let people know that our video is for them. That's the goal of the thumbnail image. So if it means that I need to push my comfort zones to do it, then do it.


But it means also that you need to be testing to see what works for you. I wish that they converted better without, I mean, maybe we should just put someone else on instead of me as someone else can do that. That's fine. But it really is. Um, It's about trying and testing for, for your niche,  


Ash Roy:

man. I think it's too late for you to try and not,  you're the face of primal video.


Sorry, buddy. That bird is that bird has sailed. I've got to say someone else, my friend Neil Patel uses a lot of those surprised expressions on his thumbnails too. He's a master of traffic. You should check out. My conversation with him at Sorry. He was also the very first guest episode.


Number one. 


Justin Brown: 

Now, but with that as well, like the, the having those expressions where like, as humans, we connect with other humans through the eyes and through the face, the body language, the expressions are going to tell the viewers something about that video and create that intrigue and help them get that click, uh, you know, work out if it's for them so that they click.


Or not as well. So there is a lot of psychology behind having a person in the thumbnail images and even the expressions and things that they're doing  can help. But also that like there's videos now we've all seen them. They're they're faceless ones. They're AI generated content. If you've got a picture of you in them and you're actually in the video, then people can, they can see you.


Guess or assume that you're gonna be in the video. So I wanna learn from a real person. I wanna learn from Ash and I, I know what he looks like. I hear a voice, I can line it up to that face and, and I build that again, that know, like, and trust with you. I build that connection with you. So you, you're starting that before they even click on the thumbnail image, before they even click on the video.


You, you're starting that, you're setting the expectation for the video as well.  


Ash Roy:

That's something actually I wanted, was gonna ask you. I really am uneasy about creating those surprise expressions. I was gonna say. Are you, is it okay to create like a Canva  screenshot of somebody else? But then I think you already answered the question because then you know you're not getting what is on the outside of the tin, as it were.


Yeah. And so people are gonna feel a little bit like, eh, there, there's no congruence between the thumbnail and the.  


Justin Brown: 

Look, I mean, again, I hate saying it, but the answer is to test, because in some niches, it would definitely, it's better. It doesn't matter who's on there. They're showing the outcome of the video outcome of the pain or problem that the viewer has.


It didn't necessarily need to be you or me in that thumbnail image doing that. It's how do people work out. What the video is about and, and, and if it's for them. So if it's about overcoming fear, right? Does it need to be you on there or could you show a graphic or something of someone, or something that represents someone overcoming fear, like speaking in front of stage or being up at a height or whatever it is for overcoming that fear.


How do you portray that in the thumbnail image? It could be anyone. It doesn't necessarily need to be you, but there's obviously some psychological stuff in there as well and benefit if it is you.  


Ash Roy:

Okay,  now you mentioned TubeBuddy, which are your favorite? Software tools. There's TubeBuddy, there's VidIQ. I use Morningfame for keyword research. 


Which ones do you recommend and why? 

Justin Brown:

Okay, so there is lots of options. I say there's no perfect tool and there is pros and cons of all of them. So there's a very generic statement. The ones that we use, we use keywords everywhere for our keyword research. Look, we've found that that is. The most accurate and the most amount of information that we need without it trying to guess.


So a lot of the other tools, TubeBuddy, vidIQ, Morningfame, they run their own algorithms and they kind of give you a competition score to say, this search term is searched for at this many times per month. But based on your channel size, based on other content that's out there in the competition, we would advise you not to do that.


To make this video or to make this video now, like I have a problem with that piece because there's some videos still today that it's telling us not to make and that we have made, and they've been the biggest ones on our channel. So I'd much rather help people work out themselves. How many people are searching for this thing per month?


How much traffic is there actually? And. You know, yes, still look at the competition because that piece does play in, but it's more like, let's validate that this concept, this content idea is, is solid first before I'm told by another algorithm, whether or not I should make this or not. So for us, Keywords Everywhere, validating search traffic is our North star.


Um, other tools. Yeah. AB testing on TubeBuddy. Love it. It is to me, their standout feature. Fit IQ does have some cool stuff in there as well, but the main ones are, um, TubeBuddy and, uh, keywords everywhere for us. 


Ash Roy:

Okay, now you mentioned artificial intelligence earlier, and there's a lot of happening in that space.


ChatGPT is transforming the way we search for content. A lot of people are using it to create content, but my experience of ChatGPT is it creates rubbish. Content in the sense that  not, I shouldn't say rubbish. Let me rephrase that. It creates what I would describe as  fairly bland content, but I use chat GPT to do research.


It's the best free research assistant I've come across at the moment. It's free.  And I ask it questions. For example, what do seven figure small business owners struggle with and what keeps them up at night? And it'll give me an answer. And then I iterate. So I riff with it. And I use it as a brainstorming tool to dive deeper and deeper.


And all it's really doing is helping me in not having to scroll through a hundred different websites to come up with the information and just speeds up my research. It's also great for idea discovery, idea creation, as long as you are focused on your customer and the problem your customer is trying to solve or your target audience. 


And.  I would say it's garbage in, garbage out. So the quality of the questions you can ask ChatGPT determines the quality  of help it can give you. Would you agree? 


Justin Brown:

100%. And this is where a lot of people right now, they'll put in a surface level question, they'll get a surface level answer and go, eh, it's not that good.


It's not quite there yet. So, And I mean, we've all heard that the people that can master those inputs, master the questions are the ones that are really going to be, uh, ahead when these things become so much more popular. Um, but there's also an element of training for these things as you probably found as well.


Like if you're just asking a question without giving it much context or training, or people are getting it to try and write an article without it, even learning their voice or without having context, then yeah, you're, you're going to Be hit and miss, I guess, with your results because it doesn't have the data to pull from in terms of what you're actually after  because there's so many different ways you could write an article, right?


And you can actually pick a voice of different people, and it would mimic that for you. But if you're not giving it that information, or you're not giving it your voice, then it's going to be very hard to get something that you'll be. Absolutely pumped on as something that you could use without a lot of tweaking and adjustment.


Uh, a lot of people aren't going to that level. Uh, and I think that's, that's probably the biggest mistake, but it's also that this thing is still so new for a lot of us. Uh, right. There's a bit of few people that have been playing for a while, but this is the first time that a lot of us have had access to something like this.


So I do think it's really powerful, but I love your approach. And this is kind of how we've been using it to more like a sounding board. Like if I am going to, uh, restructure a course, Um, what, what could it look like? So let's just go back to absolute basics. Let's see what it says. All right. Oh, well, that's interesting.


You know, yeah, maybe we've gone too advanced on this section in our current course or whatever it is you, it's, it's a great sounding board. Um, but also that you can just keep diving deeper. So it's not the surface level questions. As you said, it's like, cool. What's, what's the next question. What, what if we looked at it from this way, what else could be missing?


Um, and so the, the. The child mind approach with it. Um, because they say to treat it like a child, even though it's got all this information, but if you, you approach it with, you know, like as a kid, like anything's possible, let's assume the answer's in here, but the questions that I'm asking, it might not be the right ones yet, or how else can I ask this or give it information or context?


That's really where the power is. 


Ash Roy:

Thank you for watching. That was the end of this first half of the two part conversation. Soon we'll be sharing the second half. of this conversation in which we'll be talking about YouTube titles, frequency of publishing, how to find topic ideas, YouTube analytics, and so much more.


Be sure to click that subscribe button and hit the notification bell so you get notified of future episodes because part two is coming soon to a screen near you. Ciao for now. 



Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!