084. How To Use The PEST Framework To Assess Your Industry Landscape

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How To Use PEST Framework To Assess Your Industry Landscape


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Key Points (Timestamps)

  • 01:29- Introduction and Overview
  • 02:18- PEST – Acronym for Political, Economic, Social and Technological elements
  • 02:50 – PEST Framework gives you the opportunity to address how these various aspects interact with each other.
  • 03:16 – The PEST framework explained
  • 03:36 – Ash Roy explores scenarios and examples around these four elements.
  • 04:38 – Disruptive Change: Where technology social-economic factors compound to really change the market
  • 05:58 – Ash Roy’s hypothetical scenario on how to use PEST framework to diagnose your business problem
  • 09:21 – There is a good possibility that certain aspects of our society will be completely redefined in the next 5-10 years.
  • 10:36 – How technology could cause commoditization of legal services (as it has done in medical practice)
  • 11:33 – Use the content marketing platform to build a know, like and trust relationship.
  • 11:44 – Key challenges around the PEST framework and how to resolve them
  • 12:22 – Action steps listeners can take from this episode
  • 13:27 – Wrap up and Thank you

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