Let me ask you a question: How well do you know your customers? No really ... how well do you know them? Do you know how they spend their time online? What is their average annual income or revenue? What keeps them up at night? What do they value mos...
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Category: Content Marketing
In the last episode, we talked about how to approach LinkedIn with a view to building long-term relationships. In this second part of the conversation, Adam Franklin and I talk about the 5-Step process to improving your LinkedIn presence and build...
Why LinkedIn? How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients? How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy? How important is it to have a good LinkedIn ...
David Meerman Scott on Fanocracy The digital marketing landscape appears to be changing. "You can't market at your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry." The good news is, y...
Joe Pulizzi on Content Marketing In 2008, Joe Pulizzi was pretty close to broke. He set himself an audacious goal. He wrote that goal down. The goal was stated in the past tense and it read something like this: "It's 2015 and my wife and I have sol...
Youtube Tips for Business Growth with Derral Eves The team and I, are grateful you chose to be part of the journey. If you're looking to use YouTube as a marketing tool for your business, you might find this conversation I had with Derral Eves very u...