An alternative approach to selling
The term “selling” is often associated with unethical practices.
For several of us “sales” conjures up images of sleazy, underhanded operators trying to put one over their unsuspecting victims.
This is likely because there are a lot of sales people out there who approach sales as a conquest.
But what if we approached selling as an opportunity to solve a problem that the customer is facing right now? What if we saw our product is being a logical solution to the customers problem and only presenting it as solution to the customer when appropriate?
Wouldn’t that be ‘facilitating a purchase’ rather than ‘making a sale’?
No one wants to be sold to, but almost everybody wants to buy.