I’ve often found the whole sales process to be highly uncomfortable. Perhaps it’s because selling is generally treated with suspicion. But it doesn’t have to be that way.
If you focus your efforts on assisting your customer to ‘make a purchase’ rather than focusing on ‘making a sale’ it changes the dynamic completely.
No one wants to be sold to, but everybody loves to buy.
Here’s a 4-step process:
Ash Roy has spent over 15 years working in the corporate world and collected an MBA (Masters In Business Administration) from the Australian Graduate School of Management along the way.
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