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Ash RoySep 18, 2026, 10:00:01 AM1 min read

The Leak Nobody's Watching

A founder once told me he needed more leads.
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Ash RoyAug 7, 2026, 11:56:48 AM2 min read

The Curse of Vantage

A client once refused my advice partway through our work together. We'd gotten to the ...
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Ash RoyJul 31, 2026, 10:00:01 AM2 min read

The Part I Can't Hand Over

I've been trying to teach a machine to write like me.
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Ash RoyJul 24, 2026, 8:00:39 PM2 min read

Eighteen and None

A few weeks ago I sat down at my desk with a blank page and wrote out every single thing ...
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Ash RoyJul 3, 2026, 9:39:13 AM1 min read

The Two-Speed Problem

Week four. I'd already rewritten the whole thing three times.
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Ash RoyJun 19, 2026, 6:30:27 PM3 min read

The Yes That Cost Me the Most

I once said yes to a client that I should have turned down.
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Ash RoyJun 12, 2026, 6:12:43 PM1 min read

A Billion Competent Writers

AI is now in a billion pockets. ChatGPT reportedly crossed a billion monthly active users ...
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Ash RoyJun 5, 2026, 10:00:31 AM1 min read

Everyone sounds the same now

Try this. Open LinkedIn and read five posts in a row. Notice anything? I find they all ...
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Ash RoyMay 15, 2026, 3:00:44 PM2 min read

What If the Thing You're Protecting Is the Thing in Your Way?

Last year, I kept putting off a decision that actually looked pretty simple on paper.
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Ash RoyApr 3, 2026, 4:00:01 PM2 min read

The Thing AI Can't Do for You

I think something kinda strange is happening right now.
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